Tradition
Meets Street
MIKO ROLL was born from a simple idea: what if the artistry of Edo-period Japan could live inside a sushi roll? What if every bite could tell a 400-year-old story?
From Tokyo's Back Streets
to London's Markets
It started in a tiny kitchen in East London, where a love for Japanese culture collided with the vibrant energy of London's street food scene. We wanted to create something that honored the centuries-old traditions of sushi making while embracing the fast-paced, grab-and-go lifestyle of modern London.
The result? Sushi rolls served in beautifully illustrated cylindrical tubes — each one wrapped in artwork inspired by the Ukiyo-e woodblock prints of the Edo period (1603–1868). These "pictures of the floating world" captured everyday life, nature, and beauty. We capture flavor.
Our iconic Airstream trailer became our canvas — a rolling piece of art that brings Tokyo's street food culture to every corner of London. From Borough Market to Brick Lane, we're on a mission to make sushi an experience, not just a meal.
Ukiyo-e Heritage
Five traditional Japanese patterns form the visual DNA of MIKO ROLL. Each carries centuries of meaning and beauty.
Nami
The Great Wave
Inspired by Hokusai's iconic woodblock print, representing the dynamic energy of the ocean and our bold flavors.
Sakura
Cherry Blossom
The fleeting beauty of spring — a reminder to savor every moment and every bite.
Uroko
Fish Scales
An ancient protective pattern symbolizing strength and the bounty of the sea.
Kumo
Clouds
Floating clouds that bridge heaven and earth — connecting tradition with innovation.
Take
Bamboo
Resilient and ever-growing, bamboo represents our commitment to sustainability and growth.
What We Stand For
Craftsmanship
Every roll is hand-made with the precision and care of a Tokyo sushi master. No shortcuts, no compromises.
Street Culture
We believe great food should be accessible, fun, and social. No reservations needed — just show up and enjoy.
Sustainability
Eco-friendly packaging, responsibly sourced ingredients, and a commitment to reducing our environmental footprint.